faāt brands

faāt brands is an international dtc group building and scaling modern consumer brands. Our testing group PupSoul is our internal testing ground where we hone our craft and test new products in a plethora of categories. The rest of our portfolio is composed of brands such as MOYA and Tightknit.

Our Brands

PupSoul

The testing ground

Our internal testing ground — where we hone our craft and test new products across a plethora of categories.

MOYA

Portfolio brand

Tightknit

Portfolio brand

Rip-resistant tights built to survive real life. One Pair. One Year.

What We've Built

7 FiguresAnnual D2C revenue
10+Team members
5+Countries active
20+Products tested

faāt is an international DTC group building and scaling modern consumer brands — performance drives acquisition, systems create the foundation for scale, and brand is what makes it last.

The Founders

The team behind faāt has built consumer brands from first product to scale — testing in-house, keeping what wins, and compounding the systems behind every launch.

CMO

Bryan Tse

Builds the growth engine behind the faāt portfolio — creative systems & paid media

CTO

Patrick Cho

Builds the backend system that runs the faāt portfolio — landing page funnels, operations & tech

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Looking to work with faāt?

For serious founders, operators, and partners only.

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